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Our Philosophy

BE = beauty ethics.

Our services are thoughtfully chosen and the claims we make are evidence-based, ethical, and more effective than other options you'll find out there. We're super excited about what we've got to offer!

First of all, that means we offer 100% refunds on any and everything you're not 100% delighted with. This is because we aren't interested in just taking your money, we'd prefer to earn it.

One of our main focuses is skin care; what we offer is always perfume-free, dye-free, and made with safe yet effective ingredients.  In addition, all BE skincare, makeup, and brushes are cruelty-free. 

We offer a wide variety of aesthetic services for our local clients. Schedule onlinewith no login or account creation required, for skin care, makeup, eyebrow, and eyelash extension appointments, including free mini-consultations. We even create custom color makeup!

If you're not in the Raleigh, NC area, please contact us if you'd like help deciding which of our products might work best for you and if you have any questions at all.

If you're interested in reading more about our product philosophy and getting advice on various topics, check out our Far BE It From Me Blog. We're always looking for suggestions for blog topics so please contact us if you have one!

In Beauty, and in Ethics,

Julie Hafer

PS--That's me below, I happen to have written this. But more people than just me work here, they are all amazing and I hope you come in to meet them! Coming soon - staff photos and generally more photos on here, it's a work in progress!