Use code FREE100 for Free 2-day Shipping if your order is $100+ and code INSHOP if you're picking it up in the shop! And now you can use code DELIVERY too for "free shipping" in Raleigh--we'll drop your order off on your porch!

About Us

BE = beauty ethics. First of all that means we offer 100% refunds on any and everything you're not 100% delighted with because we aren't interested in just taking your money, we'd prefer to earn it!

Luckily, that works for us as a business model because our services  are thoughtfully chosen and the claims we make are evidence-based and more effective than other options you'll find out there. We're super excited about what we've got to offer!

One of our main focuses is skin care; what we offer is always perfume-free, dye-free and made with safe (how do we determine that? Click here for a blog post about that very thing!) yet effective ingredients.  In addition, all skincare, makeup and brushes are cruelty-free. 

We offer a wide variety of aesthetic services for our local clients. Click HERE to schedule online (no login or account creation required!) for brow, skin, lash and makeup appointments, including free mini-consultations. We even create custom color makeup!

If you're not in the Raleigh, NC area, please contact us if you'd like help deciding which of our products might work best for you and if you have any questions at all.

In Beauty, and in Ethics,

Julie Hafer (that's me below, I happen to have written this, but more people than just me work here, and they are all amazing and I hope you come in to meet them, we gotta get staff photos and generally more photos on here, it's a work in progress!)


PS--If you're interested in reading more about our product philosophy and getting some advice on various topics check out the  Far BE It From Me Blog. We're always looking for suggestions for blog topics so please contact us if you have one!