BE = Beauty Ethics, which means our services and products are evidence-based and thoughtfully chosen. 

Our skin care is perfume- and dye-free and made with safe yet effective ingredients.  In addition, it and all of our makeup and brushes are cruelty-free. We also offer custom-made makeup colors and have our own production facility where we manufacture high quality, pure skin care for sensitive/allergenic, breakout-prone and sun-damaged skin.  

We can't wait to help you achieve all of your beauty goals. Schedule online  (no login or account creation required) for brow, skin, lash and makeup and other services, or send us a message to determine which of our products might work best for your skin and lifestyle.

Julie Hafer
Owner, BE
2205 Everett Ave.
Raleigh, NC 27607